Tag Archives: advertising

UCSF ad with the wording "Several years ago, Ron Pettway used a wheelchair. Now he's up and running. UCSF was the first to use bone marrow transplants to treat severe neuromuscular disorders."

UCSF Changes Ad Wording to Respect People with Disabilities

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As a disability rights activist, one of the projects I’ve been developing deals with the language of disability. Inspired by the media watchdog arm of GLAAD, I have been developing a plan to contact journalists who used inappropriate language to describe individuals of varying abilities, offering information on appropriate terminology and asking journalists to change inappropriate…

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